http://horizon.nmc.org/wiki/Thin_Screens
Imagine reading a newspaper with moving images like those in the Harry Potter movies. With interactive electronic paper or e-paper, the Horizon report feels it is as close as 5 years away. Products like the Kindle and E-Book readers by Sony use a form of e-paper now. However to really come alive it has to be flexible and interactive. Imagine reading a magazine, and a car ad shows an SUV traversing a riverbed, or next summer blockbuster putting trailers in your daily newspaper. Get ready, it's coming.
This is a very expensive prototype that is a proof of concept. However, it is possible in the near future.
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